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B&B Italia at the Salone del Mobile. Milan Shanghai

B&B Italia, from 23 to 25 November, took part in the second edition of the Salone del Mobile. Milan Shanghai, "variant" dedicated to the Far East of the Milan Furniture Fair, which was created to facilitate the market with China on the Made in Italy furniture side.

The presence of B & B Italia at the Shanghai event thus responds to the growing interest of Chinese consumers towards the excellence of Italian production and the importance that, slowly, the Asian market is increasingly attributing to furniture and design.

The brand was present with an exhibition stand of over 150 square meters that proposed a selection of furnishings from the B&B Italia and Maxalto collections for the day and night areas. The exhibition reflected in full the design and brand identity of B & B Italia and Maxalto, enhancing above all some aspects of aesthetic sensibility similar to the Asian world.

Among the furnishings, there is also the Convivium kitchen by Arclinea, a brand that was recently acquired by B&B Italia.

If you are interested in B&B Italia furnishings, we invite you to visit us at our Milan and Hinterland showrooms, where you can find a large selection of the most iconic pieces in the collection

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