1. Home
  2. News
  3. New UPJ by B&B Italia

New UPJ by B&B Italia

Among the B&B Italia's news this Christmas ther's the new armchair UPJ, Junior version of the historic armchair UP5_6 (1969) by Gaetano Pesce that, thanks to its markedly anthropomorphic forms evocative of a womb and her impeccable style, has become a 'indisputable icon of Italian design at an international level.

UPJ is a small arm chair for children from 3 years of age, perfectly faithful to the original seat UP5_6 were it not for the smaller size, which is proposed as a piece of design comfortable and playful at the same time.

Attractive shapes and the vibrant red, UPJ is ideal for decorating with style and creativity spaces dedicated to children, emphasizing the exclusivity.
UPJ will be shown in preview for Christmas in the windows of the best B&B Italia's retailer in the world.

On this way it will be possible to spend the christmas's shopping in the name of design in such way to engage even the youngest