B&B Italia tooks part in the annual meeting on cinema Milano Design Film Festival to be held in the Lombard Chief Town from 15th to 18 th October.
For the event the brand will launch a preview of the documentary "B&B Italia. Poetry in form. When design meets the industry", a short film about the company realized by 3D Produzioni for Sky Arte.
The documentary tells the human and business adventure of the founder Piero Ambrogio Busnelli, comparing the reality of the company today with its past attitude and its watchful eye to the future.
The short film will condense in 40 minutes the long history of the company and, to do so, will touch different points: from innovation to industrial processes, from technology to the latest vanguard production discoveries, all told through many interviews, images and suggestions.