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B&B Italia supports the London Design Museum

B&B Italia has helped to support the construction project of the new headquarters of the famous London Design Museum.

The factory did it by donating a sofa iconic model Camaleonda by Mario Bellini and Up3 armchair, part of the famous Up series by Gaetano Pesce for the charity auction "Time for Design".

The auction was cured by Deyan Sudjic that is the director of the Design Museum in London and the auction purpose was raise funds for the ambitious construction project.

The new head office of the museum will be located in Holland Park with the objective to transform the Design Museum in the most innovative and dynamic museum dedicated to design and contemporary architecture.