At Harrogate, UK halt of the Tour the France and head office of Poliform North, was celebrated the arrival of the athletes with an exhibition held in the showroom entitled "Carbon, Sulphur and Paint."
The exhibition, organized by the Londoner artist James Straffon, belongs to a larger project that also involves other realities including RedHouse Originals Gallery, currently home to an exhibition of paintings entirely dedicated to the world of cycling.
In the showroom, next to the iconic pieces of the collections Poliform and Varenna, were exposed original and reproductions of models of bike that belonged to some of the myths of the past such as cycling world. Tommy Simpson and Ken Russell.
Rounding out the creativity and beauty of the initiative, the decoration of the facade of the showroom, which, for the occasion, was colored with murals depicting some of the most important riders that have marked the history including Mark Cavendish and Fausto Coppi.
