Porada has launched an advertising campaign with a great scenographic impact entitled "Learn, live, dream", where the must and the news of the Seventeen collection are immortalized by suggestive author's shots.
Successfully presented at the Salone del Mobile in Milan and at the following international fairs, Seventeen offers elegant and refined furniture that stands out for its aesthetic precision and details.
The photographic campaign has been realized on two single and a double one that propose the elegant and unique atmospheres of the new collection, but also capture moments of everyday life.
On the double page, probably the one with the greatest visual impact and brightness, sees the modular sofa Kirk as the absolute protagonist of a modern and cozy home. In the background there are with their unmistakable figure the Dalida bookcase, the Thayl table with the Ella chairs and the Gary lamp.
In the center of the scene a group of friends who share the passion for golf and that, naturally, relax thanks to the comfort of Porada furniture and chat amiably.
In the single pages, instead, there are a bedroom, where the Nyan bed and Bayus night table stand out, and a dining room made unique by the Thayl table and Ella chairs. In this case what is captured is a daily moment of familiarity where there are many references to "Made in Italy" including the family and a good cup of coffee.
With these images Porada opens up to the new year, crucial because the company will celebrate its 70 years of activity and therefore certainly a beginning to celebrate adequately, with images and references that highlight the values and peculiarities of the company.
Cavallini1920 is Porada's retailer: come or contact us and discover the latest news from the collection in our showrooms! We are waiting for you!